In Detail:

Strategic Practice Building: De-Risking and Expanding Your Aesthetic Business – Dr John Flynn

Having practiced in the field of cosmetic surgery and medicine for over 30 years, Dr Flynn will share his experience in practice building and developing multiple aspects of a practice to de-risk the economic basis of your business. You don’t want to be the sole earner in the practice. That’s not a sound business strategy.

Dr Flynn will also offer tips for investing in your business to broaden the scope of your practice, guiding you on identifying growth opportunities to build a more resilient, profitable practice that adapts to industry changes.

Brand Alchemy: Transforming Tough Times into Triumph – Nicole Dabeau

Let’s face it—everyone’s feeling the pinch these days. The economy’s tough, and the aesthetics market is more crowded than ever. But here’s the good news: your brand is the secret sauce that can turn things around. And no, I’m not just talking about a snazzy logo or a trendy color palette. Your brand is the vibe, the essence, the magic that makes your clinic stand out in the sea of sameness.

In “Brand Alchemy,” we’re going to have some fun exploring how to transform the ordinary into the extraordinary. We’ll dig into what makes your clinic truly unique—whether it’s your killer treatment offerings, your one-of-a-kind aesthetic philosophy, or that warm, fuzzy feeling your clients get every time they walk through your doors.

This is all about building a brand that’s real, relatable, and unforgettable. Because when your brand speaks to the heart of your clients, you’re not just surviving—you’re thriving. So, let’s chat about how to mix up some brand magic and turn these tough times into your clinic’s time to shine!

A Brilliant Touch to elevate your practice: Increasing patient profile & treatment frequency – Dr Eric Song

This session will provide valuable insights into using the latest laser technologies to elevate treatment outcomes through versatile, science-backed approaches.

Dr Eric Song will focus on the science behind the Clear + Brilliant Touch system and how to maximise the results with dual-wavelength technology. Addressing the basics of laser physics, how fractional lasers interact with skin chromophores, the differences between laser mediums and how combining wavelengths in a single treatment can optimise results. He will also address essential considerations for treating darker Fitzpatrick skin types, emphasising safety and efficacy.

Dr Song will discuss how laser treatment will fit in the continuum of care, how it combines with other therapies and finally, he will compare Pico technology with Fractional Clear + Brilliant laser, helping attendees understand when to use each for optimal results.

Creating a results-driven business: Utilising cosmeceutical skin care and unique brand positioning to elevate your business – Ian Chinsee/Sarah Tranter

What is most important when deciding on which brand to partner with? The presentation will explore the key factors to consider when choosing a brand partner, including product quality, brand reputation, alignment with your practice’s values, and long-term partnership potential.

Bringing your team on the journey is key to success. With insights on how to engage, educate and bolster their enthusiasm and belief in the range to really make a difference.

It will also look at how unique branding and leveraging patients who rave about their clinical outcomes can combine to maximise your success.

See the Difference a Touch Can Make: the key to attract and retain clients – Deb Farnworth-Wood

Market Insights: How does Clear & Brilliant Touch work in the real world from a clinic owner’s perspective? Discuss the gap you see in the market and how this device can fill it.

Business Growth: Strategies to build and expand your business with this new device. Explore add-on opportunities with Clear & Brilliant Touch alongside existing treatments and how they complement each other.